Like everything else in life, you also need to put a lot of thought into choosing the right product for your business. Moreover, product research is the process wherein you perform all sorts of exploration, investigation, and comprehensive thinking. Here, you and your team can brainstorm on different niches and ideas for the items you will introduce to the market. 

Of course, to generate more ideas, you need more functioning brains on your team. You should hire people who are willing to think outside the box and put the ideas to work. And it does not even need to be a ton of people, hiring a small but trusted and skilled group is enough to make significant improvement. 

In contrast to the trends, people are also attracted to new and innovative products. One way to avoid market saturation is by researching similar or even identical items to those you plan to sell. This way, you won’t have to compete with numerous sellers for the same product. In addition to that, researching competitors also allows you to set a price range for your products.

Similar to looking for the trends, you can turn to the different platforms for this strategy. You can do this by going over the best sellers on Amazon or eBay.