Content marketing is one of the most effective ways to expand your business, and that’s what Richard Kelsey did in 2017. Getting into this, his goals were to increase sales, boost the company’s mailing list, and establish an active online presence.
However, his strategy was relatively uncommon in the field of business—he conducted surveys. And through this, he was able to extract what the customers liked and disliked. To Richard’s delight, the strategy worked, and their sales increased up to $65,000.
This is the perfect portrayal of the advantages integrating somewhat unconventional techniques has. Beer Cartel began its operations in 2009. And when Richard realized he needed to grow his business further, he decided to challenge the company to enhance its content. In the end, everything turned out fantastic.