Marketing funnel and plan:
Constant advertising is, without a doubt, key to keeping your business alive. Once you have established your business, the products you offer, and what you stand for, you need to plan effective marketing strategies for further growth.
Richard Lazazzera, the founder of A Better Lemonade Stand, is passionate about teaching people the importance of coming up with the perfect marketing funnel and plan.
Furthermore, the well-known entrepreneur stresses that companies should consider doing the following strategies:
- Offer products during checkout
- Send abandoned cart emails
- Collect customer emails by newsletter opt-in popups
- Further engage with customers through newsletter emails
- Get into Facebook pixels and Adwords for retargeting
- Integrate exit-intent popups
- Offer customer loyalty programs
Connecting to your audience and sharing the story behind your business will help you more than you think. The origin of Nasty Gal is interesting, to say the least. The eCommerce business all began with the founder in an ex-boyfriend’s apartment using a laptop and an eBay store. When things started to take off, Sophia Amoruso inspired many aspiring businessmen and women to pursue their dreams no matter the circumstance.
Now, this business which offers chic clothes and accessories has outgrown the apartment and has been valued at a whopping $20,000,000.
Sophia continues to encourage people to take control of their lives and be the bosses they have always wanted to become.
Diamond Candles had a rough start to their business—with no resources to set up campaigns. However, customers admired the unique-smelling candles and wax melts so much that they did not hesitate to share the brand on social media.
Soon enough, pictures and reviews of the items were posted, and people started talking about Diamond Candles. Eventually, the company received overwhelming support that they earned hundreds of thousands of fans without spending money on marketing.
Do you remember the time the whole world was obsessed with matcha? Well, this international interest gave birth to numerous products online. Among them is Hello Matcha, a Matcha green tea line launched by Shopify’s product team.
And since the market was overflowing with the matcha items, the team focused on endorsing the products' premium aspects. And this approach gained them over $900 in revenue in just the first three days.
Collaborating with celebrities and influencers is an efficient way to get people talking about your brand. And Common Projects did a great job in reaching a larger market by collaborating with designers and influencers. The brand is all about offering people sophisticated, simple, and statement sneakers. Once the company mastered the art of doing collaborations, Common Projects gained an enormous number of supporters.
5.11 is a business that offers heavy-duty gear, including suits for law enforcement, emergency medical services, and more. And once it came to a point where the company wanted to see more growth, they turned to print and email marketing.
Eventually, 5.11 sent over 600,000 emails that mostly contained insightful content focused on informing the audience about the brand. The company also became involved in Pay-Per-Click advertising, a method wherein businesses pay every time a user clicks on their advertisement.
Nonetheless, the $10,000,000 annual revenue that the business gained was definitely the works of strategic email marketing.