Contents of the Article:
- What is the Google Keyword Planner?
- How does the Google Keyword Planner work?
What is the Google Keyword Planner?
Giving you an idea of the most searched words or phrases, the Google Keyword Planner will help you determine the relevant key phrases that best suit your business. Other than that, this tool also provides suggestions regarding bids for each keyword. But most importantly, the Google Keyword Planner has the needed resources, data, and analytics you need to launch a successful and customer-generating campaign.
How does the Google Keyword Planner work?
To experience the Keyword Planner's benefits, click on the "Go to Keyword Planner" button on the website.
You will then be taken to a page stating your different information including your location, time zone, and currency. Once you have reviewed the details, you can click on the “submit” button and proceed to the Google Keyword Planner.
Now, you can discover new keywords by inputting words or phrases related to your business. You also have the freedom to start a website, create plans, and share your goals with others.
Other than that, the planner will also give you access to multiple keyword lists, search volume and trends, and cost performance forecasts.
Moreover, once you identify the keywords that you can integrate into your website, you can move on to reviewing suggested bids for your cost-per-click (CPC). To explain this further, CPC is the amount you are willing to pay Google per click your ad will receive from users.
This will assist you in having a bigger chance of getting your advertisements exposed to your target audience and thus increase traffic and conversions.
Reference:
https://ads.google.com/intl/en_sg/home/tools/keyword-planner/