Providing users with answers to millions of questions, Quora is a platform of reliable information. With that, advertising on Quora may be a wise decision as it has an established influence over people internationally.
Contents of the Article:
- What is Quora?
- How do Quora ads work?
What is Quora?
Quora is an online community of people who are dedicated to answering queries of every concern. Moreover, this American question-and-answer website has over 300 million users globally. And marketing on the site will be beneficial to businesses that have clear messages to share.
How do Quora ads work?
In order to meet your business goal of reaching a group of interested users, you must execute the following steps:
Establish an objective:
In publishing an ad, you have to be clear whether you want to increase conversions, traffic, awareness, application installs, or more.
Set a budget:
With Quora, you won’t have to worry about spending more money than you have anticipated as it asks you your budget and delivers accordingly.
Determine your audience:
It is also essential to precisely determine the demographic of the audience you aim to reach. Furthermore, you can choose to go with contextual targeting, audience targeting, behavioral targeting, or broad targeting.
For Quora, there are three methods to bid an advertisement: cost per click (CPC), cost per thousand impressions (CPM), and conversion optimized bidding.
- CPC: Businesses who choose this method will only be charged when a user clicks on the advertisement.
- CPM: Designed to help businesses spread brand awareness, this method will charge you per impression.
- Conversion Optimized Bidding: Meanwhile, this ad will enable businesses to market to potential customers who have the highest chances of converting after clicking on the ad.
Fill your ad:
To get started, all you need are two lines and a landing page. Businesses can also choose from using text ads, image ads, and promoted answers.