Customer Manipulation: How to Influence your Customers to Buy More and why an Ethical Approach will Always Win

Founder of eCommerce Master Plan, Chloë Thomas is a well-known author, international and keynote speaker, and host of the eCommerce award-winning MasterPlan podcast. 

In this book, she writes about her diverse experience in the world of business. Specifically, she speaks on topics concerning customer service, customer expectation, and business capability.

Here, she discloses that customer expectations have overwhelmingly increased through the years and that it has been evidently more challenging for businesses to satisfy customer needs.


With that, the book contains effective ways to take care of your customers. Chloë also glosses over actions to turn visitors into enquirers, turn enquirers into first-time buyers, and more. 

Learn more HERE.