HubSpot is a software that specializes in marketing, sales, and service. Moreover, it provides community support for its thousands of customers around the world. In this eBook HubSpot has published, they talk about one of the most powerful marketing channels: email.
Here, inbound marketing manager Magdalena Georgieva goes through the different email marketing challenges and their corresponding solutions, the six different types of marketing emails, and nine email marketing metrics.
To be more specific, she encourages users to clearly inform their subscribers of the benefits they will receive, regularly clean their email lists, practice closed-loop marketing, and more. The book also dives into subject matters that concern the advantages and disadvantages of the different email formats and the definitions you need to be familiar with when discussing email marketing metrics.
Learn more HERE.