An Image Worth A Thousand Sales: Amazon Product Image Requirements

You should know by now that images primarily affect customer’s purchasing decisions.


It’s great that you have invested in crafting your product title, bullet points, and description really well but at the end of the day, customers commonly rely on the images you have included in the listing in purchasing your products. Thus, knowing the technical requirements and standards Amazon has set for all images is crucial.


Whether you’re a newbie or an established Amazon seller, you might need a crash or refresher course of Amazon’s Image Requirements so, let’s get right to it!


Amazon recommends you use 2000px by 2000px square image with a 72px resolution per inch. The product must fill 85% or more of the frame so we recommend cropping the photo well, with limited white space to maximize the product’s size. The server accepts JPEG (.jpg), TIFF (.tif), or GIF (.gif) file formats, but JPEG is preferred with the maximum file size set to 10mb for each image, and a color mode of either sRGB or CMYK. Amazon takes every image uploaded to the server seriously so, the filename must include the product ID number (i.e., Amazon ASIN code, 13-digit ISBN number, EAN, JAN, or UPC code) followed by a period/full stop and must end with the correct format extension code just like these samples: B000123456.jpg or 0237425673485.tif.


Now it’s time to direct our focus to Amazon Main Image guidelines. Your main image is the key player to driving more sales to your store as it’s the first thing customers see while checking out your product. So, it must be as irresistibly enticing as possible while considering these guidelines:


  • Main images must be professional photographs of the actual product in a pure white background with RGB values of 255, 255, 255.
  • The product must fill 85% or more of the image area and must not be blurry, pixelated, have jagged edges, or be cropped by a frame edge.
  • Bear in mind that it must NOT be a graphic, rendering or illustration of the product.
  • Ultimately, it must neither be on colored backgrounds or lifestyle images nor contain logos/watermarks/inset images.


As for the additional images, just keep in mind the technical requirements and you’re good to go. Amazon provides you space to upload up to 9 images to your Amazon listing but only the first 7 images will be shown on your actual live listing. Get creative and tell a story by using lifestyle images, graphics, and illustrations in your secondary images. However, you must also consider the standards Amazon has set for specific departments.


  • For security reasons, childrenswear must be shown on a flat surface and not worn by a child.
  • Amazon permits only photographs of the shoes/footwear –images of the footwear in or close to a shoebox will be removed.
  • Undergarments and swimwear should be photographed displayed flat on a plain surface. Although Amazon does permit these items to be shown on a model, images must be tasteful and must not include nudity or graphic detail.


Yes, we know that’s quite a lot of information to process. The key here is to be creatively flexible with your product images while playing by Amazon’s rules. Do not settle for a boring image –rather, aim for an image that not only tells a thousand words but also converts a thousand sales.