Viral Launch The Premier Toolkit for Amazon Seller Success
Launching a product on Amazon can feel like a real gut punch. If you don't run ads or use some sort of launchpad, your product risks getting lost in the clutter. You're lucky if you make a sale or two in the first six months, perhaps five at most. But the reality remains—Amazon is a numbers game. If you don't have a huge following and aren't ready to invest in paid ads, you won’t get very far.
Your product isn’t the problem. People aren’t buying it not because it's bad. It just doesn’t show up in their searches. So what should you do? You have two options: manually promote your product on social media and beg for reviews from your handful of buyers, or use software like Viral Launch and skip the hard work. My guess is you’ll choose the latter, and it’s one of the best decisions you’ll ever make in your online selling journey.
What is Viral Launch Software?
Viral Launch is an integrated Amazon seller tool for launching and promoting products. It leverages next-generation research and analytics technology to maximize the visibility and sales potential of your listings. Here are its main features:
Product Discovery
To succeed on Amazon, you need to sell products that many people want but few are selling. Viral Launch facilitates this through its Product Finder, which analyzes data from millions of Amazon products. It can quickly identify untapped markets and provide detailed, interactive comparisons.
Market Intelligence
This tool offers insights into market trends, competitive analysis, and sales potential for new product launches. It can validate product ideas, estimate sales, analyze market trends, and calculate ROI, enabling you to make data-driven projections and choices.
Keyword Research
Viral Launch helps you find relevant keywords for your listings and ads, displaying essential metrics such as search volume and competition. You can use this data to optimize your titles, descriptions, and ad copy.
Listing Dojo
This feature allows you to mix and match product titles, prices, images, and descriptions. Testing multiple variations of these elements helps you determine which combinations yield the most clicks, conversions, and sales.
Listing Builder
Viral Launch uses Listing Builder to help you select the right keywords, fine-tune your product titles, bullet points, and descriptions, and enhance overall listing quality.
Kinetic PPC
This feature is part of the Pro Plus Ads plan, which optimizes and automates your ad campaigns. Kinetic helps you efficiently manage your Amazon ads by providing detailed analytics, customizable automation tools, and continuous monitoring and adjustments of campaigns.
Launch Services
Viral Launch can make newly launched Amazon products more visible. It enhances search rankings through targeted keywords, well-thought-out discounts, and alluring promotions, which are crucial for standing out in competitive marketplaces.
Performance Tracking
Viral Launch's Pro Plus Ads plan includes performance tracking for Amazon PPC campaigns. This feature offers keyword tracking, detailed advertising analytics, custom automation, and 24/7 monitoring to help you optimize your Amazon advertising and sales strategies.
Cost of Subscribing to Viral Launch
Viral Launch isn’t free. There’s a 14-day free trial, but afterwards, you’ll have to choose from the available subscriptions to continue using the software.
- Essentials Plan: This is the entry-level option, suitable for basic Amazon product research. It includes features like Amazon product filtering, keyword search volume data, and a browser research extension. This plan is priced at $69 per month or $690 annually if you opt for annual billing.
- Pro Plan: This plan builds on the Essentials by adding more advanced features such as competitor monitoring, SEO and listing optimization, rank tracking with alerts, and listing health analysis. The Pro plan is priced at $99 per month or $990 annually.
- Pro Plus Ads Plan: This is the most comprehensive plan, designed for extensive Amazon advertising and sales optimization. It includes all the features from the Pro plan plus a robust Amazon advertising platform, detailed advertising analytics, automated 24/7 campaign monitoring, and both organic and PPC keyword tracking. This plan costs $199 per month or $1,995 annually.
Is it worth it?
To answer this question, we need to consider the pros and cons of using Viral Launch and perhaps compare it with similar software.
Let's start with the pros. We now know that Viral Launch can help you increase your sales velocity, gain customer reviews from scratch, and rank higher on Amazon search results. Many brands have attested to experiencing these boosts after using the software.
However, these capabilities aren’t unique to Viral Launch. Other software products offer them as well. In fact, some, like Helium 10 and Jungle Scout, perform better in certain aspects. For instance, Jungle Scout provides higher data accuracy. Meanwhile, Helium 10 excels in several areas, including listing optimization, high-value keyword search, and profit analytics.
So, what sets Viral Launch apart?
If you’ve used several different Amazon seller tools, you’ll agree that Viral Launch has one of the best UX designs. It’s up there with Link My Books and PixelMe. Its main advertising feature—Kinetic PPC—offers better automation than any other software. Additionally, it ranks second only to Jungle Scout in terms of data accuracy.
Now let’s discuss the cons. Many Viral Launch users complain about the high cost of subscriptions. It’s not the price itself they complain about but the value they receive for paying that much. Other software costs a quarter of its price but already includes essential features like listing optimization and competitor tracking.
So, is it worth it? If you can get more for less with other software, then the answer is pretty obvious. However, Viral Launch might be a better option if you have been in the online selling business for some time. If you are just starting out, consider using Helium 10 or Jungle Scout.
How to Use Viral Launch
To get the most out of Viral Launch and boost your Amazon sales, here's a simple guide on how to use its tools and features effectively:
Step 1: Set Up Your Account
Go to Viral-Launch.com and click “Start Free Trial” in the upper right-hand corner. Choose a plan you want to try for 14 days—Essentials, Pro, or Pro Plus Ads—and fill in your information and click “Continue.” You may also sign up with Google or Amazon.
Step 2: Conduct market and product research.
Depending on your needs, you can use Viral Launch for different purposes. You can search for a winning product, optimize your listing, research relevant keywords, and more. We can't cover all of them in this blog post, so we'll focus on what most brands use this software for.
First—product research. Use the search bar on the homepage or the product discovery tool from the menu on the left side of your dashboard. The product discovery tool lets you get far more in-depth results, as it offers several search filters. You can search for products by keyword, brand, or category. Then you can filter by monthly sales, price range, review count, niche, and monthly revenue.
Now try using Market Intelligence to validate your product idea before researching it thoroughly. You can find this on the same menu where you clicked the Product Discovery tab. Type in your niche or main keyword and click "Analyze."
The software will show you the top sellers in your niche and provide a wealth of relevant information, such as monthly revenue, price, unit margin, monthly sales, review quantity, review rate, etc. Use this data to determine whether your chosen niche is profitable.
Step 3: Launch your product and apply Kinetic PPC.
When you list your product, create compelling images and copy that highlight the benefits of your product, using researched keywords to optimize your listing for visibility and conversion. Then, set up promotional campaigns to generate initial sales momentum. Viral Launch’s Launch service can help you set up and manage these promotions.
Connect your Amazon Seller Central account with Viral Launch to allow Kinetic PPC to access your advertising data. Use Kinetic’s campaign builder to create new PPC campaigns. You can set specific goals, such as maximizing sales, improving product visibility, or achieving the best ACoS (Advertising Cost of Sale).
Tip: Kinetic offers campaign templates that are optimized based on typical goals and product categories, which can be a good starting point for new users.
Set up custom automation rules to control your campaigns. For example, you can create rules to increase bids on keywords that are performing well or to pause ads for keywords that are not meeting your ACoS targets.
Implement rules that adjust bids based on specific times of the day or week, taking advantage of high traffic periods or lowering costs during slow times. Kinetic PPC can help you discover new, high-performing keywords to add to your campaigns based on actual search data and competitor analysis. Automatically identify and implement negative keywords to exclude irrelevant traffic and reduce wasteful spending.
Use the Kinetic dashboard to monitor your campaigns' performance in real-time. It provides insights into metrics such as clicks, impressions, spend, sales, and ACoS. Generate detailed reports to analyze performance over time and make data-driven decisions.
Secure a Winning Product Launch with Viral Launch
As you dive into the world of online selling, choosing the right tools can make all the difference. Viral Launch is more than just software; it's your partner in navigating the complex terrain of Amazon sales.
With its comprehensive suite of tools—from Listing Dojo to Market Intelligence—Viral Launch equips you with everything you need to launch successfully and stand out in ultra-competitive platforms like Amazon.
If you're ready to elevate your Amazon business, give Viral Launch a try and experience firsthand how it can transform your sales strategy. Start your journey today and see where Viral Launch can take your product!